Microsoft Is Quietly Building A Video Game Monopoly
Wall Street Millennial
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A couple days ago Microsoft announced they will be acquiring video game maker Activision Blizzard in a massive $69 billion deal, making it the largest acquisition of any video game company ever. It appears Microsoft is trying to get more exclusive content for Xbox and PC, which could eventually enable them to become a monopoly. In this video we look at why Microsoft is doing this and whether or not the deal is anti competitive.
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12.03.2022
“Betheesta” – Wall Street Milennial
Damn this guy is very uninformed.
Halo Duty
Cloud games.
The funny thing is Microsoft's not even close to a monopoly. Just take a look at the amount of developers and publishers in Steam. That's even excluding a lot of mobile game developers. There's a lot of developers/publishers overseas.
m$ will be overlord of activision who is overlord of blizzard.
oh noes, i didn't expect that end of blizzard will be this ugly..
I just love monopoly companies
Long Live Microsoft. They're the only console manufacturer that's making a concerted effort to get inventory inside actual stores and in customers hands. Thank you Microsoft.
FYI at 5:46 you insinuated that Microsoft could make Halo and COD exclusive. Halo is already an Xbox exclusive and has been since Microsoft's acquisition of Bungie in 2000. Get your facts right.
I don't see why regulators would care about a gaming monopoly. If the gaming market became inefficient, it would probably increase the productivity of the economy overall.
Gaystation stay mad
as a PC gamer i welcome this news makes my gamepass worth it
They are in 3rd place. Hardly a monopoly
People sometimes forget they don't own the workers that make the games
This video has great content. The acquisition is brilliant and the CEO of MSFT has the same level of skill in strategic planning as Bill Gates. Even if they reach a dominant position in gaming, it would be hard to consider it a monopoly against public good. Video games are not an essential part of daily life. They definitely have the ability to produce an incredible gaming platform given their financial resources, their cloud computing and their hardware capability. Their surface computer product line is a clear demonstration of how they can create a proprietary experience that is superior to using MSFT software on Dell, HP and Lenovo. It would not be surprising to see MSFT become the largest market cap company in the world in less than a decade.
Microsoft overpaying for another unnecessary acquisition like LinkedIn
They see what GameStop has been cooking the past year 👀
Even though Xbox just bought Activision it won't it that great, it just means Activision will have Xbox exclusive and priority in their games, COD franchise is already in terrible conditions and with Xbox I don't see much difference
Nobody have a problem with Sony being a monopoly in the gaming industry that they go to companies they force them to put the games on their system and make them pay to put it on Microsoft system
Imagine buying video games and not pirating it.
Stifle innovation in FPS games? What innovation? 🙂
I dig this channel but this video seems way off point. Acquiring Activision only makes Microsoft the third largest publisher and it’s still behind Sony and Tenncent.
On top of that having exclusivity on titles and not games as a whole wouldn’t make them a monopoly, not to mention the fact that Spencer already stated that Sony and Nintendo aren’t even their competition. He got attacked by angry commentators for that line but their moves lately seem to confirm what he said. They’re competing with companies like Facebook, Netflix and Amazon over time spent engaging content in general which plays right into the whole metaverse thing being pushed forward.
LOL, just log into Steam and look for a hot second. Monopoly my ass. In fact, video gaming is probably the one industry where it is basically impossible to be a monopoly. Keep making dumb vids like this and I'll toss you on the pile of "Not Interested" just like most of YouTube.
Alright now i'm fully convinced you pronounce things wrong on purpose to bait comments.
Microsoft is better to acquire Activision Blizzard than Google and Facebook.
Honestly, this is good opportunism from Microsoft, they are picking up weak and disliked companies that gamers are crying out for massive restructuring. Unlike when EA buys things people seem to see this as an opportunity to save/ improve the companies.
Microsoft really has good ideas.
Here is the problem with Wall Street Millenial. You don't get into the details enough. You immediately compare a company merger to a monopoly, and don't explain actually why. You showed examples of other monopolistic behavior, and other examples but didn't get into the details about Activision and Blizzard, what games they have, how much of the market is produced by AB, what game titles and genre they are which would give microsoft the full customer experience they could block sony from having, and you didnt mention anything about AB's earnings from games given that market multiples are all a crock of shtt right now. There were a lot of issues you didnt not cover, but you did explain nintendo wii, you talked about monopolies in the past, and you talked about halo. Who in the hell doesn't know what halo is?
I generally love your content, but I feel like you're missing a pretty big angle here, which is Microsoft with Activision-Blizzard only makes it third in the gaming market by revenue, and in total it's only 10% of the total gaming market. Additionally, Microsoft's heavy push on game pass (which you've noted) means it's not really as invested in the console war. It's setting up a game streaming service for AAA titles, and in that sense it's competing in the entertainment industry against Netflix and Disney as opposed to Nintendo and Sony (other channels have stated that when it comes to gaming, Microsoft increasingly views Sony and Nintendo as allies in this new front against other big tech companies).
Then there's the actual gaming aspect – which you've kind of completely ignored. At least right now, XBox under Spencer right now is in it to save Activision Blizzard's IP content. ATVI is beholden to stockholders and earning reports, which means it pumps out bad CoD release after another to the detriment of all its other IP. Under Microsoft, the incentive is to build out Game Pass by offering more AAA titles and capitalize on dormant/dead ATVI IPs, which happens to be exactly what gamers want. Sure, there's uncertainty whether or not Microsoft can pull this off; the gaming industry is rife with examples of acquired studios who've seen their IPs subsequently get ruined. But Microsoft as of late with 343 and Mojang (and AoE4) have shown they can be good stewards of gaming IP for the sake of games and not for making the next billion dollar franchise.
Also, Bethesda's second "e" is a short "e" sound, not a long "e".
Oh yes, the biggest video game Monopoly in history for a company that's third place in terms of Revenue in the industry.
Your pronunciation of Bethesda is beyond awful LMAO
You don’t have to play a video game so it not a monopoly.
This video is so god damn absurd. The fact that you can't pronounce Bethesda and think that gaming at any revenue target constitutes "a major focus" of Microsoft, let alone the complete laughably cocked up notion that anything about this situation falls into a monopoly over anything about anything, is just hilarious. Please stop making videos on subjects you're clueless on.
Microsoft doesn't care about Xbox dominance, they said themselves on multiple earnings call that they plan to release MORE GAMES on playstation (starting with Minecraft). MS only cares about making $$$, it doesn't care where it's from
There is one potential way to avoid complete monopoly is Microsoft would allow certain games to Nintendo to be released. It’s kinda a stretch, but Microsoft could tap into Japanese market via by Nintendo switch titles.
Monopoly means you're the only one. Buying Activision would make Microsoft third. THIRD!!! WHAT HELL YOU TALKING ABOUT?
SLN
SONY HAS THE MONOPOLY ON THE MARKET NOW. BUT THAT'S OKAY RIGHT? SONY AQUIRED AT LEAST 5 DIFFERENT STUDIOS IN 2021, BUT YOU FORGOT ABOUT THAT RIGHT? YOU POINTED OUT THAT XBOX/MICROSOFT HAS HALO, AND HOW DANGEROUS IT WOULD BE IF THEY HAD BOTH CALL OF DUTY AND HALO AS EXCLUSIVES, ALL WHILE FAILING TO MENTION THAT SONY HAS SPIDERMAN, THAT SONY IS HOLDING HOSTAGE FROM MARVEL STUDIOS, WHICH IS SPIDERMAN'S RIGHTFUL HOME BACK WITH MARVEL AND THE MCU WHERE HE BELONGS. HALO? REALLY? ONE OF JUST A FEW OF XBOX'S BILLION DOLLAR FRANCHISES. AND HOW MANY EXCLUSIVE BILLION DOLLAR FRANCHISES DOES SONY HAVE??? HOW MANY MISTER WALL STREET????? AND HOW MANY MORE MILLIONS UPON RELEASE DO ALL OF SONY'S EXCLUSIVES SELL??? I ASSUME IF YOU WORK AT WALL STREET, YOU CAN COUNT. RIGHT? SONY HAS, FOR THE LAST 20 YEARS BEEN TAKING GAMES AWAY FROM XBOX THROUGH CONTRACTS AND SPECIAL DEALS FROM DESTINY TO CALL OF DUTY. AND NOBODY EVER SAYS ONE WORD ABOUT THAT. SONY HAS OVER 60% OF THE VIDEO GAMING MARKET, YOU POINTED THAT OUT IN YOUR VIDEO, THEN HAD THE AUDACITY TO SCREAM MONOPOLY BECAUSE MICROSOFT AQUIRED ACTIVISION/BLIZZARD. YOU DISGUST ME. SONY DISGUSTS ME. SONY CAN HAVE 60% OF THE MARKET, BUT XBOX/MICROSOFT CAN'T IS WHAT YOU'RE SAYING, AND YOU'RE FULL OF IT. ✌️
tenacent,disney,sony, oh theyre not monopolys but microsoft is hilarious xbox is in third place for gaming they are far from a gming monopoly very far away from that. xbox is great those who have joked me for saying that well they aint laughing now. xbox under phil spencers leadership has been a real game changer to say the least other companies better take xbox serious.
Strange pronunciation of Bethesda lol being from MD, it’s named after Bethesda Maryland.
You don’t know what your talking about
I'm more inclined to believe that Microsoft will make plenty of money but the games they bought will lose popularity. I won't play any Bethesda game nor Activision game that is an Xbox exclusive. The Xbox interface and everything is simply just inferior to me.
Lmao "Bathisda"
You clearly don't know what a monopoly is
Buh thez duh
The salt is so real lol
Halo is so overrated.
4:30 Rockstar ⭐
God help sony if they buy rockstar
Sony was buying companies one by one for many years and Microsoft saw what they were doing a decided to catch up by buying a lot of companies in one go, now the tires are balanced.
Microsoft is better for consumers because they don't force you to buy a console.
Even if you have a PC you don't need to use windows and Microsoft is still releasing all their games on steam. I see that as them being the good guys who aren't trying to force people to choose.